Merger creates a major IFA for North West

A merger has been announced that will see Chris Dewhurst Financial Planning, a well-established and popular IFA in Longridge, become part of Ludlow, currently listed amongs the top 150 Financial Advisor Groups in the UK.

The deal, which will take effect from the beginning of July 2009, will see a Longridge office and staff being added to a growing regional portfolio for Ludlow whose head office is based in Southport.

Sid Ludlow, managing director of Ludlow said: “Chris Dewhurst Financial Planning is the perfect partner and we are delighted to welcome the team on board. We believe we will be adding considerable substance to what is already a very successful independent financial advisor.

“This merger will bring to Longridge a strong back office support network, and wealth of financial knowledge and resources that you would associate with much larger organisations.”

Chris Dewhurst Financial Planning has been established in Longridge for eight years. Managing director and company founder Chris Dewhurst said the deal, which sees the name changed to Ludlow, will enhance the current service and product offer by bringing more resources to the community.

The decision to merge has been taken earlier than planned due to Chris’s growing health problems. Chris said: “My clients have been so supportive of my illness and shown considerable loyalty, but at the end of the day they are trusting my company with their future.

“Over the past few months I have met and considered carefully a number of possible merger candidates. Ludlow was the only company who clearly demonstrated and held the same level of commitment, principles and ethics as us.

The Longridge operation will be headed by senior financial planning consultant Sarah Lees who has been with Ludlow from its launch 16 years ago. Sarah has played a key part in the growth of Ludlow’s which provides independent financial consultancy to over 1500 private clients across the region; being entrusted to manage more than £150 million of their funds

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